August 04, 2021
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Join NowWe’re spotlighting our very own in-house brand, ParrishLA! Created by Lauren Parrish Walker, this collection of obsession-worthy knits embraces a classically cool vibe and silhouettes that transcend the seasons. The concept of warmth, connection, and togetherness is a through line of the business—as is its iconic red thread, but we’ll let Walker tell you a little bit more about that.
Since we’re proudly featuring one of ParrishLA’s styles in our upcoming fall box, we chatted with the creator about the deeper meaning behind her brand, and you can read it all ahead. And if that inspires you to stock up on some of its luxurious knits, be sure to swing by our members-only marketplace The Shoppe, where so many styles are available for exclusive discounts.
Who is the ParrishLA woman?
She is feminine, brave, and shows weakness proudly. She loves to be sexy, but not obviously. She wants to feel fashionable without trying too hard. She is a mom, a girlfriend, a daughter, a wife. And of course, she loves sweaters!
How do you decide who you’re going to name each sweater after?
When a sweater is born, I think about the people I know who might wear it or who would enjoy that shape. However, I try not to put too much thought and time into it because it takes the creativity and fun away! I just think about my life—my past and my present—and hopefully see her wearing it!
What is the story behind the red thread?
The inspiration behind the red thread is the feeling of unity and family. Threaded through my life is the story of love and connectivity. I want the customer wearing the brand to feel the warmth and comfort of love and be surrounded by the amazing community of women who make up ParrishLA.